One of the hot topics from the social media "experts" is video. They say, if you don't have video content on your website in five years, you will not be on the first page of Google and may not be found at all. This doesn't mean that posting videos will make you a YouTube sensation. It just means that you will need to have this type of content just to compete. And it makes sense. We are not a very patient society. We want to access information quickly, easily and we want to be entertained. Therefore videos are currently the way to go. (If in five years we are talking about hologram monkey professors that will inject you directly with a knowledge shot, that will be a different story. But right now, it's video.) And from taking a look around, you can get a jump on the competition by posting brief, informative and entertaining videos to your site and YouTube now. This will drive more traffic your way and keep people on your site longer.
This is the TSBDC's first run at online video content. This clearly is not a training video, however it does provide information that people are searching for and has given our website a boost.
The story goes that on the days that employees at the Blendtec plant smelled sawdust, they knew Tom was experimenting again and would flock to see the show. Tom was stuffing things like 2x2s into his blender. Noticing how entertained the staff was, Tom's marketing manager, George Wright, caught it on video, and with an advertising budget of only $50 it all began. It instantly hit the jackpot on YouTube, and the company saw a 700% sales incrase over the next two years.
Zappos has used video to cleverly promote their online retail store for a while now. This is an example of how they used humor to incorporate themselves in the holiday season.
