$99
Payment will be required at the first class on January 10th. Check or cash preferred.
Friday, January 10, 2013 9:00 AM to 12:00 PM
AND
Friday, January 17, 2013 9:00 AM to 12:00 PM
This two-part, hands-on, computer lab course will cover the following:
January 10th, Class One, 3 Hours
*Deciding on Your Platforms – Learning the Functions and Business Uses for Social Media
Platforms Covered:
o Facebook
o Twitter
o LinkedIn
o YouTube
o Instagram
o Pinterest
o Vine
o How to run effective campaigns that combine both offline and online marketing.
o Tracking – effective use of free/paid tools to streamline you social media efforts and tracking
January 17th, Class Two: 3 Hours
*Social Media Plan Building, Building an effective Social Media Plan (3 Hours – Hands On)
o Who and where are your best customers
o Define your voice
o Why would someone want to connect with you on social media
o What are the big ideas that are going to drive your campaign
o Content allocation – who will implement your social media projects
• Who – Who is going to do the work on your social media marketing
• When - developing a calendar / schedule
• Where - Office? Outside resources? Mobile? Computer?
• What – What pieces of content do you need? Do you need an image repository? Videos?
• Develop a detailed calendar to structure your social media activities
January 10th, Class One, 3 Hours
*Deciding on Your Platforms – Learning the Functions and Business Uses for Social Media
Platforms Covered:
o Facebook
o Twitter
o LinkedIn
o YouTube
o Instagram
o Pinterest
o Vine
o How to run effective campaigns that combine both offline and online marketing.
o Tracking – effective use of free/paid tools to streamline you social media efforts and tracking
January 17th, Class Two: 3 Hours
*Social Media Plan Building, Building an effective Social Media Plan (3 Hours – Hands On)
o Who and where are your best customers
o Define your voice
o Why would someone want to connect with you on social media
o What are the big ideas that are going to drive your campaign
o Content allocation – who will implement your social media projects
• Who – Who is going to do the work on your social media marketing
• When - developing a calendar / schedule
• Where - Office? Outside resources? Mobile? Computer?
• What – What pieces of content do you need? Do you need an image repository? Videos?
• Develop a detailed calendar to structure your social media activities
Speaker(s): Transparent - Jason Elkins
Fee: $ 99.00
The class will be held in the Ramer Administrative Building, room 175.
Payment will be required at time of the first class on January 10th.
Check or cash preferred.
No comments :
Post a Comment